CREAMwas an awesome band — The first SUPERGROUP and a total powerhouse of over-the-top PSYCHEDELIC-BLUZE-ROCK excitement. I really dug all of their stuff in my younger days and really don’t think Eric Clapton ever did any better except for maybe some of what happened in Blind Faith and, of course, Derek and The Dominos. Very bold statement I know, but I don’t think I’m the only one who holds that opinion. Cream became one of the highest-power draws in the psychedelic era, a period of music I enjoy quite a bit and one that was extremely influential in a way that still resonates even now. Most of the people I’ve known in NYC were not fans, but the whole 60s era and everything was so controversial and so much of its time, I don’t blame those who don’t get it or don’t like it for feeling that way.
I don’t think it’s necessary to regurgitate the band’s biography, but a couple of items are very important to know. The three members of Cream were all major musical stars in England before the band was formed. Clapton’s reputation, developed with stints in The Yardbirds and John Mayall’s Bluesbreakers led to graffiti on London streets proclaiming him “GOD”. He certainly was one of the most tasteful and fiery practitioners of blues guitar and he had a tone and a touch that was simply too good to believe. Keep in mind the guy was only 24 when Cream broke up in 1968! Jack Bruce and Ginger Baker were also ninjas on their respective instruments and Bruce had a pretty amazing range as a vocalist, a fact that would serve Cream well, especially in live performances. One of the big problems, once they were signed however, was the music business. In 1966 record companies and managers were still looking for “hits” and tried to groom and encourage every band to be the next Beatles. You can see this in the early Cream (mimed) television appearances. I Feel Free is not a bad song, especially the instrumentation. But the insistence on the band to be pop stars would rankle especially Clapton who, at the time, considered himself a “blues purist.”
A major game-changer would arrive in England in 1966 in the form of an outstanding American guitarist who was a big fan of Eric Clapton. His name was Jimi Hendrix. While I certainly don’t mean to imply that Hendrix had much effect on the record industry (the pop format focus would dog Cream throughout their very short career) he affected all of the musicians in England in a very profound way. His first album, Are You Experienced? would push people like Cream to new heights and the psychedelic era would take off in full flight. One of the first things Hendrix did when arriving in England was try to sit in with Cream.
Even though this episode was devastating for Clapton at the time, he and the rest of London (and soon the world) came to realize that Jimi was what he was. None of the British guitarists, save for Pete Townshend (who was also a Jimi fan), was as upfront and “wild” as Jimi was perceived to be. It’s important to realize that there was a “respect” issue in play. Clapton saw himself as a disciple of the blues masters and he was playing THEIR music. So it was natural that he would be a little restrained about how he played and performed. He was/is a more reserved person in general. Jimi, on the other hand was playing HIS music; he’d played with Little Richard, The Isley Brothers and, of course, was not British and not a white guy. He could afford to be as free with the music and performances as he wanted and his character/persona was much more outgoing, to the point of volatility sometimes. He also heard manifestations of the blues that no one at the time could’ve put across (Third Stone From the Sun, Are You Experienced) so in the end any comparisons were pretty pointless. However, to the very end Jimi would be one of Cream’s biggest fans, launching into an impromptu and basically unwanted (at least as far as BBC executives were concerned) version of Sunshine of Your Love on The Lulu Show after Cream played their last gigs in 1968.
The competition that did exist was good for all involved because as many people know — if you want to be a great musician, hang with other great musicians. There was the other benefit of all kinds of new sounds and technology being made available to guitar players like…the wah-wah pedal! How many great songs have a wah-wah as part of the sound? As people who knew Cream have pointed out, Jack Bruce wrote the riff to Sunshine as a homage to Jimi one night after attending a Hendrix gig. Eric Clapton quotes the song “Blue Moon” in the first few bars of the solo and recorded it on his far-out and trippy-decorated 1964 Gisbon SG. The drum part originated with Ginger Baker who came up with the idea of playing African rhythms on the “1” and the “3”. He and Mitch Mitchell, drummer for the JHE, would “make” many songs for their respective bands and propel Jimi and Eric to new heights because of what they brought to recordings and performances.
While the pressures from the label and management would never dim, onstage Cream became a force for improvised blues-based rock with elements of psychedelia. While Jimi Hendrix would blow up the USA at the Monterey Pop Festival, which Cream’s manager passed on so they would have “bigger impact,” Cream finally did arrive as headliners in the fall of 1967 and quickly established themselves as a very impressive musical force. They gained a very sympathetic following among The Love Generation and were encouraged to embark on long improvised jams that would sometimes pass the 20-minute mark. At the ceremony to induct the band into the Rock and Roll Hall of Fame in the mid-90s, ZZ Top drummer Dusty Hill related that back in the late 60s EVERY drummer in Texas had their kit set up like Ginger Baker and tried to cop some of what he was doing for their own sound. The same, of course, was true of Eric Clapton and his blazing Gibson through a Marshall stack sound. In some ways, at least at the time, what Hendrix was doing was so far beyond many people (even what he was hearing, nevermind playing) Eric’s approach was much more attainable: Learn how to play tasteful blues licks, plug in, crank to 11. There are many accounts of their tours of the US that detail not only how LOUD the band played, but how GREAT the guitar sound was. Even before Cream, Eric Clapton knew how to get the great guitar tone that was the envy of many players. His sound had a lot to do with his touch, his vibrato, his rolling the tone pots on the guitar back and forth to achieve different levels of brightness and contrast in the tone of his licks. Outside of the wah-wah he eschewed other effects that would compromise the quality of the sound between guitar and amp. While he would switch to Fender Stratocasters by the time he got the Derek and the Dominoes project going, he used Gibson guitars, mostly the SG, a Les Paul, and the ’63-65 Firebird and the ’64 335 that are played at the 1968 Farewell Concert. All of these guitars gave him that big fat tone that became a staple in rock music and it would not be too much of a stretch to say that all started with EC. Here’s a nice collection of pics with the Firebird. Here’s a great site with a really heavy analysis of Clapton’s guitars! Here’s one of my favorite Cream songs…Tales of Brave Ulysses. While there was always a lot of tension in Cream (especially between Bruce and Baker) they all look like they’re having a good time on this one. Also…sometimes the Youtube comments are genius… like the first one on this video:
“Okay gentlemen, here’s the plan … we bring in the three pre-eminent musicians of our time, we put them on an empty stage and let them play their hearts out with no limits, have them really going for it, exceeding even their own preconceived limits, and we film it (with excellent audio) for posterity … what’s that? Cameras? No, we only need one camera, that should be fine.”
Prior to their post-break-up Goodbye album, Cream released three highly-acclaimed discs: Fresh Cream, Disraeli Gears, and Wheels of Fire, which incidentally was the first ever platinum-selling double album. Both Wheels of Fire and Goodbye combined sides of studio recordings and various live tracks the band recorded in the US. This created an interesting mix between the shorter, almost pop-oriented format of the studio releases and the furiously improvised live numbers that stretched out to epic lengths (for the time). Notable covers of blues material included Sittin’ On Top of the World, Rollin’ and Tumblin’, I’m So Glad, Spoonful, Born Under a Bad Sign, and Cat’s Squirrel, which although it never received the live workouts the others did, is a great song complete with great harmonica lines courtesy of Bruce and a brilliant guitar breakdown. Personally I always liked the vibe of the studio versions of Sittin’ (the tone of the guitar is awesome) and I’m So Glad where Clapton plays the entire solo on the “G” string. Of course the live versions were simply balls-out and furious, demonstrating the best of Cream’s unbridled energy and instrumental prowess.
But all three members of the band were capable of writing original songs and write they did! Besides Sunshine of Your Love, I Feel Free and Tales of Brave Ulysses, there are other really cool things in the catalog. SWLBAR, Badge, Deserted Cities of the Heart, Strange Brew, Politician, What a Bringdown, Toad, N.S.U., Sleepy Time Time, and of course, the completely EPIC White Room. I always associate the sound of these songs with SUMMERTIME for some reason. While the music is not the happy pop sounds of Strawberry Alarm Clock, there is none of the cold distance that one hears in The Doors or even some of The Beatles material from that period.
Back in the early 80s, Cream’s Farewell Concert was a staple at midnight movie showings (along with Gimme Shelter, Jimi Hendrix, Woodstock and The Rocky Horror Picture Show). I remember going to see this with a bunch of friends in Pittsburgh and it was party city — a real good time. One of the dudes was a total Clapton fanatic and I’d always say, “yea…but Jimi was better!” When the following portion of the movie came on I still remember him turning around and saying, “See?” If you’re looking to cop some of Clapton’s vibe in your playing there is no better instruction than watching this about 20-30 times and playing along until you get it.
Alas, like many other things during the intense decade of the 1960s, Cream did not survive. The relationship among the band began to sour and the intense pressure and constant touring also began to take a toll. Eric Clapton was gravitating away from the “jam” idea to a more song-based approach and as he has said many times over the course of his career, hearing The Band’s Music From Big Pink completely changed his life and his idea of what he would do with music. In other interviews he also expressed that he was never totally comfortable in Cream, not only because of the strain brought by constant very loud improvisation, but also the pressure brought by the mantle of being a guitar hero in a Supergroup. Interestingly enough, during the same period, Jimi Hendrix was moving in the opposite direction — from songs to jams and a more free-form approach — and would continue on this track right up until his death in 1970. As the 60s merged into the 70s all three members of Cream would go in separate directions, deal with crippling substance-abuse problems and never be a part of something as amazing again. While the Layla sessions and album were/are amazing, this was definitely due to the involvement of Duane Allman who was extended the invitation to join the group but declined. Neither the album or the single, Layla was an instant hit and gained it’s well-deserved accolades long after Clapton had broken up the group and moved on. His understated guitar hero status has been maintained and he has managed to adapt his sound and style to all of the trends that have come and gone since the 1960s. The Blues is universal and works with anything and he became quite an effective songwriter. While some who loved what he did in Cream probably had issues with EC in the 80s and 90s, he acquired a whole new audience of fans and has managed to keep a career and reputation as a guitar icon for almost 50 years, which is no small feat in a very tough business.
While there were always suggestions for Cream to reunite, this didn’t happen until 2005 and just as it was in the 1960s, their time together was very brief. The shows happened and went off well, but some of the acrimony was still present and it’s not like any of them, Eric Clapton included, needed or wanted to be on tour for months on end. I missed going to the shows but bought the DVD and think they did a pretty good job of it. There was a conscious effort to NOT make it like it was in the old days and many people took them to task for this. The thing is I would bet that none of the people who did were there for the first time around and are, like many (younger) music consumers, easily bored. Eric Clapton was 61, Ginger Baker was 66 and Jack Bruce was 62 and fresh off of a liver transplant and surviving liver cancer. I don’t really know why people would expect the experience would be like The Albert Hall 1968. As I said earlier Eric was all of 24 years of age when that happened. Of course they could’ve gone the way of some other bands and brought in a bunch of support musicians, but in the end they did what they always did. Three guys climbed onstage and played. Even though the volume overkill, drugs and insane atmosphere of the 60s was not present and the energy level was a bit subdued, the concerts were a fitting testament to what was a very revolutionary band. Some of the lyrics to Deserted Cities of the Heart, one of my favorite tunes, maybe sum it up best:
I felt the wind shout like a drum.
You said, “My friend, love’s end has come.”
It couldn’t last, had to stop.
You drained it all to the last drop.
It was on the way,
On the road to dreams, yeah.
Now my heart’s drowned in no love streams, yeah.
Now my heart’s drowned in no love streams, yeah.