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The Death of the Electric Guitar (Slight Return)

Last summer I wrote this fine article on the DEATH OF THE ELECTRIC GUITAR because it was a terrifying, tumultuously timely story, affecting every guitarist in the land, right? Well, kind of, sort of, I guess. I wasn’t sure then, I’m less sure now. Would you like to know my thought process and the various bits of info I have gathered on the subject? Well, you might want to read the original article first, but if you already have (or in your head said “Go eff yourself, I don’t need to do that!”) away we go:

In the original article I tried to point out that many of these articles want to go all DOOMPORN as if the end of a few companies equals the end of rock and roll, the end of music…or the end of the world! It begs the question: Will Alex Jones be commenting on this issue at some point in the near future? Will the collapse lead to the Zombie hordes taking over or everyone living like the Road Warrior? I don’t think Guitar Center going out of business (if that happens) will lead to the end of the world, but WHAT IF? Can’t we just go back to the days when millions of dudes “rocked out” and everybody listened to the cutting-edge, magically sublime sound that was Warrant? I wish we could, but there is lots to talk about, like…

The other issue(s) that I explored rather humorously in the original post were a) how lack of “live” heroes equaled huge loss in revenues for the guitar industry (so let’s use holograms), and b) how Guitar Center and that model of business never resonated with me and finally c) maybe the finance guys and the people writing these articles are kind of full of poop. Well I’ve got new information man…certain things has come to light… In just the past few months there have been articles further detailing the plight of Gibson and Guitar Center. On May 1st Gibson filed for bankruptcy protection, which includes:

The change in control will give noteholders equity in a new company, replacing stockholders including Chief Executive Officer Henry Juszkiewicz, who owns 36 percent of the company, according to the filing. Those noteholders include Silver Point Capital, Melody Capital Partners LP, and funds affiliated with KKR Credit Advisors. Juszkiewicz and company president David Berryman will continue with the company upon emergence from Chapter 11 “to facilitate a smooth transition during this change of control transaction and to support the Company in realizing future value from its core business,” according to the announcement.

Doesn’t the language in that paragraph make you want to staple your face to your jacket lapel? Me, I’m to-ta-lly convinced turning Gibson Guitar over to companies named stuff like Silver Point Capital is just going to make everything crackerjack okay-fine. I’m not the most brilliant financial mind going, but according to Wikipedia, current CEO of Gibson Brands Henry Juszkiewicz , “acquired Gibson in 1986 for $5m USD with Gary A. Zebrowski and David H. Berryman” and now given that they are looking at about 500 million in debt, I’m going to have to say that financial mismanagement could maybe, probably, be an issue. Either that or somebody sprang for WAAY too many pizza lunches and took WAAY too many cabs to work. Also, as of 6/23/18 this was posted on his Wikipage: Juszkiewicz poor management of Gibson has caused a steady decline in the company, eventually leading to the company filing for chapter 11 bankruptcy in May of 2018. (Holy Glass Ceiling Batman!). Then… there is the Guitar Center saga. A few years ago, Bain Capital (you know that name because Mitt Romney), invested heavily in Guitar Center and they also invested heavily in Toys R Us…that iconic toy brand that just closed all 730 of it’s domestic stores.

WHOOOPS!

In this article, titled Bain Capital Sees Three Investments Stumble, we see what is typically called…I think, bullshit? Right? Right? Because having one company that you are heavily invested in close ALL of its domestic stores sounds more like a full-on face-plant, not a… “stumble”. The other company, Guitar Center, is currently “stumbling” with one billion dollars in debt. *Breathtaking*. Of course Gibson and Guitar Center’s fortunes are intertwined and both companies need people to buy, buy, buy guitars if they are going to reduce their debt loads. So, while a lower number of people buying Gibon guitars at Guitar Center is not a good sign in general, it’s an even worse sign now…because DEBT.

But, of course, the finance guys never admit they messed up. Slow sales is all your going to hear and that isn’t any surprise. Another factor is there are a lot of old people involved in the conversation and you know Old People — They are ANNOYING! Back in the day they were easy to avoid; you didn’t visit except on Thanksgiving. But now old people in the form of so called “music gurus” are weighing in on the fortunes of these companies and it’s a whole lot of LOL. Are these guys genuinely clueless, too old to keep up, or are they full of it because they are heavily invested in the industry mantra that it wasn’t financial mismanagement… it was the lack of new guitar heroes? Let’s go to some quotes and you be the judge:

I would be hard-pressed to name any new ones,” (guitar heroes) George Gruhn, owner of the Gruhn Guitars shop in Nashville, told the Daily News. “You’ve got Joe Bonamassa who is a great player. But he isn’t selling as many guitars as the other big time heroes. And Eric Clapton is arthritic. He’s having difficulty playing and is retiring from touring.”

Gruhn was quoted in my original article and he seems to be the go-to guy for all of these articles. Question: Why mention Clapton? He is 73 years old. People who are 73 shouldn’t be expected to drive youth trends and young people are not going to emulate 73 year olds in 2018. This is not rocket surgery. Personally, I don’t believe Eric Clapton “sold” a lot of guitars to players from the late-80s until now just like I don’t believe Lou Reed sold very many Shure microphones, even though here is an ad that features him trying to do just that. Speaking of Lou, did you know he had a mullet at one point? I had kind of forgotten that. That is a mighty fine mullet. Can’t we just return to the good old days of Lou Reed: The Mullet Years? Actually, no we can’t because George has more to say: Here is another quote from George that makes you wonder if he ever heard the term “cognitive-dissonance”:

Baby boomers are the best customers I’ve ever had. They’ve driven a lot of the guitar trends, but they are aging and many of them are downsizing their guitar collections,” Gruhn added. “This doesn’t mean that guitar sales are dying, but instrument sales in general are under stress.”

He continues:

Gruhn acknowledged that the demand for both acoustic and electric instruments has fallen. “I think the guitar market was built up into a bubble at a pace that was unsustainable,” he said. “It’s leveled off to something that reflects more normalcy. Factories that were designed to produce 100,000 instruments a year may now find that their demand has dropped to 75,000, and that’s a problem because now you have higher overhead.”

Not so fast says Andy Mooney, CEO of Fender Instruments:

Sales of fretted instruments are in great shape and Fender’s electric guitar and amp revenues have been steadily rising for several years,” he said…“electric sales are holding steady, acoustic sales are on the rise, and ukelele sales are exploding.”

MY GOD!! EXPLODING UKELELE SALES! Take that George Gruhn, guy who probably slaps a Trucoat® finish on the instruments you sell. Maybe it’s my mistake for taking these guys seriously. They are being ironic? sarcastic? with all of these articles saying “WE NEED A NEW GUITAR HERO”. What they really mean is “HOLY SHIT WE ARE SO FUCKED!” Because if manufacturers have been cranking guitars out at that volume for years, and you factor in all of the used electric instruments from the 50s through today currently available, PLUS all of the instruments Baby Boomers are dumping (and want to dump) on the market, at what point does every American family need to have 12 kids just to give every electric guitar a home? I don’t think Eric Clapton can fix this! Through the years I think I had 22 string instruments and I only ever bought 4 brand new ones and I started buying in the 70s. Since I have known a lot of guitar players over the years I can say with confidence that my experience isn’t unique. So, in addition to financial mismanagement, a completely over-saturated market (which I alluded to in the original piece) is also a component to this tragedy.

Another interesting aspect to this Los Angeles Times article that wants to address “changing tastes” is the very predictable notion that the solution to too big to fail is…more too big to fail. There’s a three-step progression at work here that’s pretty insidious, unless you find it hilarious; the two emotions are not necessary mutually exclusive. The first step are the sellers with the Muh Generation bullshit. The second step is that this generation can’t do it on it’s own and this is articulated by one Louie Concotilli, owner of Mugzey Music:

The bigger problem, according to Concotelli, is that most aspiring players don’t want to put in the time to become proficient on the instrument…“If they do want to learn they’ll just go to YouTube, but they’re not getting the proper instruction,” he said. “…kids these days, it’s all about instant gratification. No one wants to take six months or a year to learn. They don’t want to do the work.”

Who else is sick of these friggin’ kids at this point? Bunch of lame-bodies for sure. Not only does this generation (unlike prior generations) need guidance and help learning, but they also need A BIG FRIGGIN KICK UP THE ASS SO THEY DO THE WORK! So here we reach the third step. A solution in the form of a chain, courtesy of Corporate America:

One of the brighter spots in the industry these days can be found in School of Rock, a Canton, Massachusetts-based chain of 207 music schools which span 10 countries worldwide. Elliot Baldini, the company’s senior vice president of marketing, said the schools are designed to draw students in by giving them more of what they actually want to learn.

Right…because a chain of 207 music schools is how all of those Baby Boomers, including Eric Clapton, learned how to play. Because no one learns on YouTube, where a search for “Guitar Lessons” pulls up 14 million results and where some instructors (including some I list on this blog) have upwards of a half-million subscribers. Because on YouTube you can’t ever find that song that you actually want to learn, even though it’s designed to be user-driven. Because you need a chain of two-hundred+ schools to teach people music and that’s a bright spot in the industry. I believe that the guy mostly responsible for guitar sales in the Golden Age (the 80s) was Van Halen, not Eric Clapton, although curiously Edward is never mentioned as a driver of guitar sales in these articles. When he and his band came on the scene in 1978 he was playing a piece of crap guitar with one pickup and one knob that he built himself. The industry responded by building and selling a whole bunch of guitars patterned on his design. “The industry,” even when it tries to sell the idea that it “leads,” usually “responds”. Maybe they could respond by doing something else Edward Van Halen did. He donated a whole bunch of his guitars to low-income schools so young people who might not have the finances or exposure in their home have a chance at learning how to play the instrument. If every school in America had some guitars in it that would certainly get rid of a whole lot of inventory, wouldn’t it? That would also get rid of the problem of “nobody” playing guitar. Don’t I have great ideas? They should give me a cabinet position in Washington!

All kidding aside — and that was a lot of kidding you just read through (whew!) — I’m not disputing the charge that fewer guitars have been sold in the past ten years (to 2008), but I don’t think you can directly relate that to whether less people play guitar, especially world-wide. It would be really interesting to see industry sales stats going back to the 1950s when rock n’ roll exploded! I’m not the only person who is cognizant of the fact that instrument sales probably were not a straight-line increase from the time the Les Paul came on the market until 2008 when sales (at least as far as the data we can see) started slipping. If you’ve been around long enough you certainly remember companies and guitar models from back in the day that have no sales stats today because they haven’t existed for a long time. Who buys a Mouse Amp these days? Do you remember the Aria Pro II? That company still exists! See, how bad can things really be then? I believe there have been these peaks and valleys throughout the past half-century, and would be very surprised if there were not some very slow sales in the late 70s and late 90s too. It’s the nature of the world we live in that there are cycles and changes. There have always been people who have tried to make people aware of these facts and what the future might portend and a few of these people were quite famous, including The Geico Caveman…no seriously…David Bowie.

Around the 1:45 mark he talks about brands and subgroups and genres and how the music business has fractured from where it was in the 60s and 70s when definite BIG artists and one or two different ways of doing things were the rule. In the 70s if someone wanted to play music there were limited options compared to now. Of course the business behind those limited options was HUGE because everyone had just those choices, but a whole lot of people wanted to be in the business. Obviously a whole lot of people still want to be in the music and entertainment business, but today there are many more ways to go about that. Saying Eric Clapton over and over again is not going to solve any of the current problems and may in fact be part of the reason these problems arose in the first place. Remember…there were plenty of people who worked at record companies in the 1990s saying “Ho ho ho FILE SHARING is nothing to worry about!” But those people don’t exist anymore. Gene Simmons killed them. So you see…adapting is very important.

The fact is, there are guitar heroes out there who aren’t household names like Clapton or Van Halen, yet they influence people through the magic of their talent, presence and music. Gypsy Jazz players I have written about on this blog, Stochelo Rosenberg and Stephane Wrembel, to name just two, are the reason I bought a new guitar a few years ago. Just have a look at all of these other people and their guitars that they had to buy from somebody because it’s pretty hard to make a Selmer-Maccaferri type guitar on your own. (Although some can people do it). Gypsy Jazz wasn’t even really a genre of music until the 1990s and now people spend some serious coin on guitars and all manner of peripheral equipment so they can go out and get their swing on. I mention this genre because I know something about it. There are many other genres and sub-genres out there (just like Bowie said there would be) that I know nothing about because I’m old or haven’t been exposed to them. The Gypsy Jazzers are not going to get Guitar Center out of trouble, and neither will the players in these other smaller genres, but they certainly make it possible for other people to have a business and make a living. That’s the way it is, that’s the way it has always been! God Bless America! It’s not all about the numbers! It should be about the quality and creative solutions, because they are out there. If I can think of a few, you know there are plenty more. If not, there is always 2112!

Wow! It’s Summer Already!

Yeah! I haven’t exactly been lighting up the blogging universe with posts. I think the last one was in Fall of 2017. Whatever…I got old, I slowed down…way down. I’m not really doing anything very interesting musical anymore but I think there is going to be a big rush of stuff coming. So stay tuned for that you 20-30 people a day (maybe) who still visit here. I have been taking a lot of pictures and cooking a whole bunch of different food. I was thinking of putting some of that on here too…so there might not be as much Guitar in The Guitar Cave anymore…that will probably be ok.

The other thing is: If I were a young guy I would get a YouTube channel and do something that way because for music, art, graphics, cooking or really most of the stuff I like, a YouTube presentation really is the way to go. A blog can still work for political analysis/social commentary-type stuff where most people, especially older people, would rather read than watch… and where the commentariat plays a big role in how the blog/site functions and how popular it is. I think everybody has these preferences…some would rather watch this or read this, etc., etc.

I started this blog in 2011 and these types of channels hadn’t materialized yet. For that matter, when I started playing Gypsy Jazz, online instructional material on jazz guitar was pretty hard to come by unless you were already a player. YouTube has really become what television always should have been — entertaining and instructional, whether it’s for guitar, music, art, food, whatever. One can enjoy watching a channel spotlighting a skill, even something as humanly basic as cooking, and (if one is capable of following instructions) prepare that dish or those dishes for an evening meal. And it’s all driven by audience choice…dial up whatever you want and I’m sure you will find exactly that and not something that a group of people who own a station or a media company decided you should watch at a certain time. It’s soooo cool to be alive to see this and I make use of it ALL THE TIME.

Speaking of photos, here is a close-up on the plaque of the Charlie Parker residence in the East Village, New York City. Follow the link in “residence” for property info. Charlie lived here from 1950 to 1954 and besides the land-marked townhouse that is worth whatever millions people with too much money are willing to pay, there is an annual Charlie Parker Festival in the park across the street. It is one of a few good concerts one can see in the summertime.

I dunno…just, because.

Online Guitar Teachers #2

Last week I started rebuilding the guitar instruction list with a couple of great jazz players / instructors. This post will focus on a few players / instructors who are more from the rock/pop world, although one guy certainly does “go there” when in comes to jazz instruction.

Carl Brown from GuitarLessons365.com is a great player and a very easy-to-follow instructor. He shows you how to play a whole lot of great songs the right way! That’s why his channel has over 400,000 subscribers! He also delves into a lot of technique and theory topics and it will definitely make you a better player! If you want to know more about Carl, here is an online interview with him.

Another channel I like a lot, especially the acoustic tutorials, is Shut Up and Play. The song selections are pretty cool, and in some cases, offbeat, and the instruction is top-notch. I (re-learned) how to play ELP’s From the Beginning by watching the above video. Great stuff and they(?) have a Facebook page here.

Finally, here is a guy who is a total pioneer in YouTube guitar instruction: Justin Sandercoe. His videos cover pretty much every guitar topic and there is a massive amount of information on his website too. Perfect for people of any skill level and all of the instruction is delivered with a really upbeat can-do attitude.

Online Guitar Teachers

During the big revamp of The Guitar Cave, the long list of links I had amassed was lost. I’m not really sure how I managed to do that but it’s a bummer because there were many great playing, lesson and instruction sites, and I don’t remember them all. No matter though — It will live again! Starting with this post and the beginnings of a list again in the right column.

Two online instructors who I think totally rock are Morten Faerestrand and Jens Larsen. They both have the key requirements for what I think qualifies as great YouTube instructor cred: 1) Killer guitar skills; 2) Wide variety of topics, including theory and gear; 3) Great technical presentation quality; 4) Great ideas for lessons and licks and, finally; 5) a teaching method that is clear and focused. While they are both primarily jazz players, many of their ideas for licks and tricks and explanation of theory is stuff that can be used by any player…of any style.

I feel that I’m at a point in my life where I understand and can execute many things that I want to do with the guitar, but still, it’s always nice to hear fresh perspectives. Also, I do like watching both of these guys play guitar and they always have quick ideas for licks or ways of thinking that is interesting and inspiring. Morten’s channel is here; Jens’ is here.

I’ve seen a lot of different people doing guitar instruction on Da ‘Tube and some of it is really annoying. Sorry, there is no other word for it. Not only are there a lot of people who aren’t teaching right, but they also don’t put any thought into what they are doing. Who has the patience to wade through a 25-minute video that needs bread crumbs to find it’s way home? Not me that’s for sure! This is what I like about Morten and Jens: They talk, they demonstrate, and they’re done! There are other people who I think are likewise, very good, and I will get to them soon.

Back On

It’s the same blog, but with a new attitude! I’ve learned a whole lot since I began back in 2011, and some of the old was just not working anymore. This new look is cleaner, clearer and the blog is much easier to navigate. The search field in the header works really well and the display by category function in the right sidebar or the tag cloud also bring up a comprehensive list of related subjects. All of the disc reviews and series articles I did throughout the year are up in the header menu. The blog is also responsive now, which means it looks the same from desktop to tablet to phone. I’ve gone over everything I’ve posted here since the beginning and have tried to organize, delete, and retrofit. I took a few things down because they may be part of an upcoming print project. If not, I’ll put them back up later. I’ll still be tweaking off and on, but the site will be able to stay up all of the time. All the heavy, hard work has been done.

Thanks to all of you who come to the site! Especially those of you who have been around for awhile or those of you who have subscribed. Really! I do appreciate it and I look forward to another year of blogging.